Location: Gaysorn Village, Bangkok, Thailand
Area: 62 m²
Year: 2020 (Completed)
Lighting Design: Light Is Studio
Photos: Chaiyawat Chaiyachot
Paper Flower: Papeterie
Everyday Apparels is a Thai ready-to-wear clothing brand that combines subtle design and clean lines with simple, quality fabric for an easy, day-to-day aesthetic. The shop is located in Gaysorn Village, an elaborate, upscale shopping complex within Bangkok's Ratchaprasong district.
To design a shop within Gaysorn Village, we first considered the concept behind the shopping complex
—a welcoming, relaxed atmosphere where anyone can take a leisurely break from the city in style—and then how we wanted to tie our design to that concept.
We focused on the sense of relaxation within the heart of the city, calm and serenity in the midst of unending stimuli. To emphasize that feeling of serenity, we created a space that could feel like a private, backyard garden, inviting customers to enjoy a moment of respite and beauty. The main façade is inspired by glass greenhouses and uses rectangular panes with an exposed steel frame. The "roof" of the structure is devoid of glass to create a more open, airy feel to space which is further amplified by two artificial skylights. We liked the juxtaposition of playing up the natural world indoors, so in addition to the artificial skylights, there are rugged stone accents on the clothing racks, warm wood and plants, and gravel plots along the wall. These rougher touches created an opportunity to play with shape and texture so we designed a display stand and benches that utilized smooth surfaces and clean geometry as a counterpoint to that ruggedness.
True to its name, the circulation moves in a circular flow around a seating space in the middle with a transparent curtain partition adding a contrasting, soft element to the hardwood and stone. Lest the heavy use of wood and stone feel too austere, we employed vibrant pops of coral-orange from the branding to create a bit of fun and liveliness.
The great outdoors is an unending source of inspiration for us, and in this project we hope it will be equally inspiring to the shoppers, offering an enclave of calm in Bangkok's concrete clutter.